Synergy Attends The 2017 MMPC

MMSDC logo 2016.JPGThursday, May 4th was a cold and rainy day outside, but inside Cobo Hall, things were looking bright as ever. The Michigan Minority Supplier Development Council, a staple of the Michigan business community and champion of diversity, played host to the 40th installment of the Michigan Minority Procurement Conference and it an event to remember. The Walls of Cobo Hall echoed with the sounds of jubilation and progress and companies from around our great state and beyond came together to accomplish a common goal, Support, and champion the success of minority businesses.

The morning started off with a bang as Michelle Robinson, the MMSDC president addressed the eager crowd and opened the Opportunity Fair with the ceremonial ribbon cutting ceremony. What followed that was a day filled with forging new connections, rekindling old ones, and many businesses establishing an appreciation for the hard work of the minority business community. Synergy continued our tradition of having a very strong presence at the event by not only having five employee’s present, one of which was our wonderful CEO Mr. Sridha Guduguntla but also had one of the more impressive MBE display booth at the show. This display complete with boards depicting Synergy’s new diverse innovative solutions, and a full on multimedia display helped to show others that not only are they a prominent player in the IT staffing space, but also a force to be reckoned with when it comes to innovative business solutions.

The highlight of the event would without a doubt end up being the sheer amount of new connections Synergy was able to make as a result of our company’s strong display, and the amazing effort of our employees. With follow-up appointments trending into the double digits it was safe to say this event, as is the case every year, was an astounding success for Synergy Computer Solutions. We look forward to carrying this momentum into the NMPC this fall which will also be hosted by COBO Hall in downtown Detroit. Synergy was happy to be able to be a part of such a wonderful event, and looks forward to representing the MMSDC for many years to come!

Synergy Attends ChallengeHER Workshop

20th AnniversarySynergy Computer Solutions is always active in the Metro Detroit community. As a certified Minority Business Enterprise (MBE) we work hard to further the movement of women in technology and advancing in other verticals within the workforce. This past week Synergy’s Rene’ Bryant represented our organization at the ChallengeHER summit at Schoolcraft College in Livonia, Michigan. ChallengeHer focuses on opportunities for women in federal contracting. The idea behind the program is to level the playing field and assist women in competing for government contracts. The group accomplishes this goal by familiarizing its participants with various programs such as the Women Owned Small Business Set Aside and educating individuals on the finer aspects of obtaining a government contract.  The August 9th event was no exception.


The early part of the morning was spent discussing how to create set-asides through utilizing WOSB with Pamela Thompson of the Procurement Center of the U.S. Small Business Association. This session was followed up with an amazing panel discussing working with federal buyers.  The three person panel consisting of the aforementioned Pamela Thompson, Bonita Carroll (Deputy for Small Business, U.S. Army Corps of Engineers), and Jeanne Schabath, (Small Business Senior Buyer, General Dynamics Land Systems) all helped answer any questions event participants had about how to deal with, how to research for, and how to effectively market to government entities in order to win  a contract.


With multiple representatives from various local government agencies in attendance, the ChallengeHER event was also a useful networking event for all of the ladies in attendance. All in all, Synergy had a wonderful time at the seminar and would like to commend the sponsors of the event both locally and nationally for putting on such a value-added production. Supporting the advancement of women in government contracting? WE DO THAT!

Synergy Hits its Stride at MMPC

IMG_3092Each year during the first week in May we are reminded again why diversity is so important. No, I’m not referencing a national holiday or even a news story making headlines, but that does not diminish the importance of the events that take place. From May 4-7, the Michigan Minority Supplier Development Council, (MMSDC), hosted an event that brought Minority Business Enterprises together and served as an intermediary to those companies seeking to allocate their minority spend. Together, minority suppliers and purchasers alike, participated in an amazing three days of celebrating diversity and promoting commerce amongst the business owners in Michigan.

As in previous years, Cobo Hall was bustling like the auto show was on a reunion tour – and at the center of it all was Synergy Computer Solutions. Synergy, as always, participated in the show’s many events and even sponsored a booth at the MMSDC Minority Procurement Conference’s Opportunity Fair. Everything appeared to be status quo, however, what did change was what Synergy has to offer. This year Synergy Computer Solutions debuted its Continuous Improvement application and it created some buzz!

Armed with a digital media display, Synergy’s Business Development Managers and Sales Reps were busy all day long showing off the new innovation to interested individuals from all walks of industry.  The booth was not the only place Synergy was drawing a crowd. While walking the floor with our new Microsoft Surface Pro, Synergy employees could hardly take a step without being approached to explain what the interesting application was that scrolled across our tablet screen. By day’s end and almost 20 requests for product demonstrations,  Synergy left the MMPC with validation that the application was a hit. From robotics to automobiles, warehouse management to coating applications, Synergy had successfully engaged several companies servicing multiple verticals.

All in all, the MMPC served as a reminder to Synergy, its staff, and its customers that we continue to be on the cusp of new and innovative solutions that help our clients “solve IT problems.” We are truly grateful for the opportunities the MMPC and the MMSDC have presented and we look forward to continuing to support MBEs and expanding diversity in the IT realm. Working to improve our clients’ workplace while promoting diversity? WE DO THAT!

Tech Trends: The Gun For Hire

Hyderabad India, Silicon Valley California, Detroit Michigan. At first glance most would come to the conclusion that one of these things is clearly not like the other. Quick quiz: What is Silicon Valley best known for? Answer: tech capital of the west coast, and maybe the world. What is Hyderabad know for? Answer: again, technology hub. And finally what is Detroit known for? Ice hockey? Coney dogs? In this case both of those answers would be wrong. To keep with the theme, “Detroit Rock City” is quickly becoming the — wait for it….. “Tech Capital of the Midwest” That’s right, Woodward Ave has been megabitten by the tech bug and it’s transforming the landscape of the workforce in southeastern Michigan. Some would speculate that this influx of IT jobs has created a utopic situation for companies and HR managers with people thinking positions are filled left and right. Almost as though Oprah is sitting in the board room during interviews screaming “YOU GET A JOB, YOU GET A JOB, EVERY ONE GETS A JOB!” However this is not the reality.

photo credit : NY Times
photo credit : NY Times

An underlying theme has become increasingly clear; there is a multitude of software based or IT jobs out there. The resources that are not as commonly available are the specialized talent needed to fill these open seats. This major discord in supply and demand has put a strain on an area of IT businesses, that being HR and talent acquisition departments. According to a TechCrunch article, The Fundamental Fallacy of Modern Recruiting Written by Danny Crichton , it is a unanimously accepted fact that recruiting is essential to your business growth.

Many a company knows that by the time you are granting an individual an interview, 90% of the recruiting is already done.” What most companies struggle with is mapping out and executing that 90% of the vetting process. To the naked eye, it might be hard to see why this is so difficult. Is it the lack of skilled labor to fill these qualified positions? Or is it the laundry list of unqualified applicants that submit for positions they have no businesses applying for? In today’s job searching landscape, ease of applying for a job allows for high school dropouts to submit resumes for positions allowing them to preform brain surgery. This creates headaches for and can often overwhelm unprepared HR departments making them feel as though they are searching for a purple squirrel. There is however another problem here that quite a few people ignore: competition from an unlikely source.

If your company is fortunate enough to find that needle in the hay stack resource that you needed…what

image property of Crain's Detroit
image property of Crain’s Detroit

can you do to keep them there? Retention is a HUGE part of keeping a company successful. IT companies are scrambling to make sure they are not the ones singing a Taylor Swift-esque tune in the wake of a departure for greener pastures. A Crain’s Business Journal  article by Dustin Walsh provides us some incite here as to just how common this occurrence is. According to the publication, there are over 4,000 more postings for Information Technology jobs in 2014 than there were a year ago. Let’s take it a step further. Software, and software related position were the most common in south eastern Michigan in Q1 with 5,090 postings and the next closest category was 1,000 postings off that pace.

So where does the issue lie? Well Crain’s does not just provide us these staggering numbers but also highlights the problem this influx in demand has created. When interviewing Colby Cesaro, Research Director at Workforce Intelligence Network, the publication touched on the comments that, “… you can’t train a world class IT professional in a day…” which leads to the next point and the trend that has businesses on guard: “The bottleneck created an ultra-competitive market where employee poaching is commonplace as the workforce plays catch up.” What we have created is a corporate gauntlet. Not only do you have to go through a gladiator-style fight to find a “technical do it all” but then you will have to battle tooth and nail to keep them. Seems inefficient does it not? There has to be a better way. Enter the knight in shining armor riding on a white horse, the IT Contractor and the Staffing agency that brings them right to your door.

If someone has an IT project they need to complete, that project likely has specific requirements. The company will often have a certain platform the application is going to be created in, or maybe a specific language is needed to write code. With all these unique requirements, we can comfortably conclude that no IT project or solution is the same. So why then would we try to fit the same very distinctly shaped peg into multiple sized holes? It makes no sense. There will be gaps, and as we know empty and unused space means things are being missed.

That right there is the difference between being Apple and being BlackBerry. Do you want to be the company expanding into new industries or the one filing for Chapter 11? It’s a simple principle: when demand exceeds supply the market must react to adjust and level the curve out. In the case of the IT industry we are starting to see that great equalizer and it is coming in the form of the IT contractor.

It is becoming ever rarer to see tech professionals staying on and spending their entire career or let alone a decade in one place. Why you ask? With the rate our industry is changing, companies have different tech demands on not a year-to-year basis but on a month-to-month basis. It seems as though we are finding it more economical to seek out people to carry out different projects rather than search for the “unicorn” that can do it all. This, in part, is due to the rate that individual would command and the efforts it would take to retain them. The bigger the desired skill set, the more you drive up the price.

If your company is looking to implement a resource that requires a K2 specialist for a quick hit project does it make sense to hire on this person full time, making sure they can fill other areas that might be lacking? Or to get the job done and move on? When our cars have a transmission problem, we pay to have our vehicle fixed – not hire a full time mechanic. And that is where we are headed.

Tech companies are breathing sighs of relief as this solves both of our above issues. The list of requirements that companies are seeking will be on a project-by-project basis. This spares us the hours spent looking for your company’s next five tool player. Furthermore, due to the fact that once the project is completed you both have the option of parting ways; the likelihood of poaching is all but eliminated. Combine this with IT staffing /resource companies making finding these contractors easy and making sure they are retro fitted to your business needs, you would be crazy to say no.

The faster the IT landscape changes, the shorter the stay of the IT employee at their respective company will be. Companies like Synergy Computer Solutions will be at the forefront of the IT world as this hiring trend gains traction. Synergy can deliver individuals who can complete your project on time and on budget. Need to find IT professionals to fulfill your business’s needs? WE DO THAT

Michigan Minority Procurement Conference

Synergy Computer Solutions is a proud member of the Michigan Minority Supplier Development Council. On Tuesday, May 5th through Thursday, May 7th the Michigan Minority Supplier Development Council will be at Cobo Hall in downtown Detroit, hosting the annual Michigan Minority Procurement Conference. Synergy will be in attendance at the MMPC and displaying at our booth #671. Synergy, which was founded in 1995 by Sridhar Guduguntla, has been a member of the MMSDC since 2000 and has been active in the minority business community ever since. We look forward to seeing everyone in Detroit, so stop by and visit Synergy, your number one supplier for solving IT problems!mmsdc